Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight. Organizations today need insights into markets, customers and their own internal processes to stay ahead of competition and to deliver sustainable business performance. Leading Industry analysts have suggested that those who do this will outperform competition by 20% in every financial metric.